Marketing Your Business
Understanding the market for a product or service, reaching that market through a targeted, cost-effective strategy, and providing excellent customer service are factors that contribute to a successful business. An important element in formalizing, implementing and evaluating these efforts is the development of a marketing plan.
The Central Virginia Small Business Development Center (CV SBDC) can assist the business owner through the process of evaluating the market for a product or service, developing a strategy to grow the product or service, and evaluating the effectiveness of its marketing activities.
In addition to the marketing plan outline, few of the many resources that are available to develop the market for your product or service include:
Demographics:
- American Demographics
- U. S. Census Bureau
- Thomas Jefferson Partnership for Economic Development
- BizStats.com
- Weldon Cooper Center at the University of Virginia
- BEA Regional Economic Accounts
Industry Information:
- SEC Filings
- North American Industry Classification System (NAICS) Association
- Dun and Bradstreet
- U.S Census Bureau
International Trade:
- U.S. Government Export Portal
- Virginia Economic Development Partnership
- U.S. Export Assistance Center
- U.S. Customs
- Export-Import Bank of the United States
- U.S. Department of Commerce Intellectual Property Tool Kit
- Import-Export Issues
E-Commerce: